Instagram fans are on tenterhooks, fearing that after the acquisition of $ 1 billion, Facebook will kill the application you use and love.
Statistically speaking, they are probably right.
History offers many instances of acquisitions of technology companies, which reach an impasse and are destroyed by bureaucracy or incompetence, or even intentionally. (What better way to destroy a competitor than to buy it?)
This was not always the case.
These 11 acquisitions should give fans some hope …. Instagram
Google not only keeps YouTube, but also saves the newly formed company from certain destruction
Facebook-Instagram deal resembles the acquisition of YouTube by Google. YouTube is a pioneer in uploading videos to users on the Internet, just as Instagram is a pioneer in mobile photo sharing. Both companies are growing rapidly. Google and Facebook does have a weak competitive products.
Google could acquire YouTube and slowly destroy it in favor of Google Video. Instead, the company settle many of disputes concerning the copyright of content owners and Today You Tube is undoubtedly the most popular video site on the net.
Apple has made of Siri cool idea into a product that was installed on millions of handsets sold
Apple’s acquisitions are not always successful. For example, Apple bought streaming service Lala music in 2009, closed it several months later and never creates its equivalent.
The caseof Siri is quite different. Eighteen months after the acquisition became Apple Siri in intelligent assistant for iPhone 4S. This helps Apple to deliver more than 37 million phones iPhones (me all the model 4S) in the last quarter of 2011
Amazon not only preserves Zappos, but accepts the philosophy of the company
Amazon buys Zappos in 2009, but instead to integrate an online trading company of shoes allows her to operate as a fully independent subsidiary, retaining its renowned focus on customer service.
Microsoft becomes compulsory in Halo game that creates Xbox
Electronic games company Bungie Studios showed the first exhibition of Halo MacWorld. Exactly, the game that we all associate with the Xbox, was originally a game for Mac
Microsoft bought the company in 2000 and includes the first Halo Xbox.
Halo Xbox to become very successful product to convince Microsoft to create Xbox 360 console, which helped Microsoft to take over the living room.
Yahoo turns Four11 in Yahoo Mail, which is its most important business
Yahoo is known for its successful acquisitions, but in this case succeeds.
In 1997, the company buys Four11 for $ 92 million and makes it the largest email service worldwide – Yahoo Mail. This is still the most important product of Yahoo, although younger users move away from email.
Intuit buys personal finance service Mint in 2009 and it still had considerable success
Since Intuit does not share much information about online application for financial planning, which bought 170 million dollars in 2009, but the site still works and is doing well. In its latest financial report from Intuit said that Mint exceed expectations for attracting new customers.
Salesforce buys Heroku and things get awesome
Salesforce already has a platform for cloud technology named Force, when you pay 212 million dollars to buy Heroku in 2010 was indeed a need for another one?
Apparently, yes. Salesforce continue to invest in Heroku and it currently yostva over one million applications, compared to about 100,000 at the time of acquisition.
WebEx is still important for Cisco
Cisco paid 3.2 billion dollars for the company for online video and audio conferencing WebEx in 2007 and it still exists and is doing well. Cisco’s even rely on this type of activity to generate significant growth in coming years.
Microsoft does not break Skype
Microsoft bought Skype for $ 8 billion to almost a year and then do something that Microsoft has never done: – leave it to develop in peace.
Skype still working on a Mac. Microsoft is not trying to sell their products across the page of Skype, a service they are already over 40 million users who use it simultaneously. Ultimately, Microsoft is expected to integrate Skype into Xbox Live, Windows Phone, and even computers with Windows, to make the service more accessible.
Google makes the Android platform known
In 2004, Google buys unknown newly formed company operating platform for next generation phones and makes it the number one platform in the world of smartphones. (At least share) Sometimes really need a big company so that a newly formed company to realize its potential.
The acquisition of Next save Apple
This may be the greatest acquisition of all time. When Apple bought Next in 1998, she gained not only the core operating system that revitalizes the Macintosh and later at the base of iOS, but with Steve Jobs. Buying puts Apple’s path to success and becoming a company with the highest market capitalization in the world.